Digital Marketing Pack for Business - Share the Surf Coast Spirit
Published on 20 November 2024
As a local business owner, you're invited to join our Share the Surf Coast Spirit Christmas campaign.
To help support your business over the upcoming Christmas trading season, we have put together a pack of digital content and assets for use, as well as programming a series of digital promotions and street level activations.
The campaign has been designed to highlight the many unique, high quality goods and services that are available across the Surf Coast. It aims to encourage locals and visitors alike to consider exploring local retailers first for their gift giving ideas; to not only find that perfect Christmas gift, but to support our diverse local businesses.
Social Media Advertising Campaign
We will be placing promoted social media posts across social platforms including Facebook and Instagram and featuring them on our channels including Inspired by Surf Coast and Surf Coast Business Collective.
In addition, stay tuned for our Share the Surf Coast Spirit video online from December 1st, featuring local businesses across the Surf Coast. This video showcases the many great gift ideas, festive cheer, and ways to shop local this season and is designed to build online awareness around the campaign.
Digital Assets
We have created a digital pack for your website and social media to get your Christmas marketing campaign started.
This pack includes digital assets, social media copy and a calendar of digital promotions to help build online awareness and leverage the digital campaign.
These assets can be downloaded via the links on this page. Please take note that all media provided is done so under license. The files should not be altered, but may be incorporated with your text and imagery as per the examples provided. By downloading this material you agree to these terms and conditions outlined above.
How to use the Digital Assets
Suggested Social Media Posts
Torquay and Anglesea
This holiday season, let’s #SharetheSurfCoastSpirit
We're inviting locals and visitors alike to support Surf Coast businesses, shop local, and experience the unique holiday magic that our coastal community has to offer.
Why Shop Local? By supporting local businesses this Christmas, you’re not only finding the perfect gifts but also giving back to the community. From unique boutiques to creative treasures, the Surf Coast is filled with holiday gems that you won’t find anywhere else.
Join Us for Two Big Days of Christmas Fun!
Torquay – Saturday, December 7 | 10am - 1pm Santa's coming to town with roving photo ops! Plus, enjoy carolers, buskers, community wrapping stations, and festive face painting!
Anglesea – Saturday, December 14 | 10am - 1pm Get in the holiday spirit with a Santa visit, CFA fire truck, carolers, and more!
Don’t Miss Out: Visit Torquay’s Gilbert Street and Anglesea’s Main Street for all the holiday fun, or shop online with your favourite local businesses.
Mark Your Calendar: 7th & 14th December 2024. See you there!
Other Locations
This holiday season, let’s #SharetheSurfCoastSpirit
We're inviting locals and visitors alike to support Surf Coast businesses, shop local, and experience the unique holiday magic that our coastal community has to offer.
Why Shop Local? By supporting local businesses this Christmas, you’re not only finding the perfect gifts but also giving back to the community. From unique boutiques to creative treasures, the Surf Coast is filled with holiday gems that you won’t find anywhere else
Social Media Hashtags
#sharethesurfcoastspirit #SurfCoastEvents #inspiredbysurfcoast #surfcoast #buylocal #shoplocal #supportlocal #supportsmallbusiness #smallbusiness #handmade #shopsmall #supportlocalbusiness #localbusiness #buyhandmade #giftideas #christmas #christmas2024 #shopsmallbusiness
Social Media Accounts
(Don't forget to tag us in your posts!)
@SurfCoastBusinessCollective @inspiredbysurfcoast @surfcoastevents @surfcoast_events @surfcoastshire
Street Activations
To Share the Surf Coast Spirit and extend our Surf Coast-wide Christmas campaign, we have organised a number of elements to enhance the festive atmosphere. This will help attract shoppers and encourage them to stay and explore the unique gift opportunities on offer locally.
We’ll be installing 27 Christmas stars in Torquay town centre (Bell St, Gilbert St, The Esplanade) and a Seasons Greetings billboard near Council office, at the entry to Torquay.
Residents and traders can get in to the festive season spirit by decorating their private properties and businesses and we have two Christmas activations in Torquay and Anglesea.
Anglesea
Anglesea Christmas activation on Main Street:
Day: Saturday 14 December 2024
Time: 10am – 1pm
Elements:
- Street Christmas Decorations (Anglesea Traders Association)
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Roving Santa available for photos and CFA Fire Truck, courtesy of Anglesea CFA
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Carollers at various locations, courtesy of Anglesea Baptist Church
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Community wrapping stations
Christmas Carols
We’re supporting community-run carols events in multiple locations across the Surf Coast with funding. Our Surf Coast Events website has all the details. There will also be a community carols event in Aireys Inlet and some private businesses and churches are choosing to host their own carols events.
Where and when:
- Deans Marsh Market and Carols - 24 November at Deans Marsh Memorial Reserve.
- Carols at Winchelsea - 7 December at Winchelsea Primary School.
- Carols at the Pub - 8 December at Aireys Inlet Hotel.
- Carols on the Lorne - 14 December at St Cuthbert’s Uniting Church.
- Carols at the Green - 22 December at Anglesea Green.