The results of our Business Insights survey provides a comprehensive snapshot of the goals and challenges facing Surf Coast businesses.
The survey was open to businesses of all sizes and sectors as designed to find out information about:
- Current Business Environment
- Priorities and Challenges
- Environmental Sustainability - a key focus for this survey
This information enables Council to tailor its programs, services, and policies to better support the business community over the coming years.
It’s part of Council’s commitment to fostering a thriving business environment and support the economic growth of the community.
Survey results will be used to customise assistance and initiatives for Surf Coast businesses.
Overview of Results
Surf Coast business owners shared that the best things about about running their business on the Surf Coast is it's natural environment, community and local support and work-life balance.
The Survey revealed that the top three challenges for local business owners are rising costs, staffing & housing affordability and government and council regulations.
Overall business confidence has declined compared to pre-COVID levels leading businesses to focus on marketing to build a stronger customer base to drive sales while keeping costs low.
There is a strong trend balancing sustainability with profitability, with 80% of business owners indicating a desire to invest in this area. This shows a strong connection to the values of the Surf Coast and a desire to lead the way on environmentally sustainable practices.
How many responses were received
The survey was conducted between July to September 2024 and is is the third Business Insights Survey, with 128 respondents, consistent with previous survey participation levels.
Primary business locations
The locations with the highest number of survey respondents were:
- Torquay/Jan Juc 45%
- Lorne 17%
- Winchelsea & Hinterland 17%
Business classifications and sectors
When asked which of the following industry classifications best describes your business, the responses were representative of the main industry sectors across the region.