Tourism Reimagined: Free Webinar Series for Great Ocean Road

Published on 12 February 2025

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Is tourism along the Great Ocean Road sustainable in its current form? What would it take for tourism in this iconic region to shift from an extractive model to one that builds resilience and enhances local communities?

These are just some of the critical questions that will be explored in the Tourism Reimagined five-part online webinar series.

Organised by the Great Ocean Road Communities Network (GORCN), this free series brings together internationally renowned experts, local leaders, and government agencies to share insights and co-design solutions for a sustainable future.

Why You Should Attend

Tourism along the Great Ocean Road has brought tremendous economic and educational benefits, but it is increasingly facing pressures from over-tourism, infrastructure stress, and climate change impacts. This webinar series will help local residents, business owners, and policymakers consider regenerative tourism models that create positive outcomes for both the community and the environment.

Key Sessions and Speakers

Each session focuses on a critical aspect of tourism along the Great Ocean Road and offers unique insights from industry experts.

Session One: The Tourism Model We Have

Monday 24 February, 4:00 PM – 5:30 PM AEDT

Speaker Highlights: Anna Pollock (Managing Director, Conscious.Travel) will examine the globally dominant “extractive” tourism model and why a regenerative shift is needed. Corrina Dichiera from the Kennett River Association will provide a local perspective on tourism’s impacts on small communities and ecosystems.

 

Session Two: Resilient Tourism – Principles and Practice

Thursday 27 February, 4:00 PM – 5:30 PM AEDT

Speaker Highlights: Dr Dianne Dredge (Tourism CoLab) will explore practical examples of regenerative tourism, including projects on Flinders Island. Lizzie Corke OAM from Wildlife Adventures will discuss how her organisation is embracing sustainable tourism models.

 

Session Three: The Great Ocean Road Reimagined

Monday 3 March, 4:00 PM – 5:30 PM AEDT

Speaker Highlights: Liz Price (Great Ocean Road Regional Tourism) will assess the current state of tourism along the Great Ocean Road, highlighting both its benefits and the challenges it poses.

 

Session Four: From Tourism Policy to Practice – Government Agencies Speak

Wednesday 12 March, 4:00 PM – 5:30 PM AEDT

Panel Discussion: Representatives from key agencies like the Department of Energy, Environment and Climate Action (DEECA) and the Great Ocean Road Coast and Parks Authority (GORCAPA) will outline emerging strategies for sustainable tourism management.

 

Session Five: From Rhetoric to Action

Wednesday 19 March, 4:00 PM – 5:30 PM AEDT

Speaker Highlights: Dr Dianne Dredge and other panel members will focus on how collaboration and policy alignment can break down barriers to implementing regenerative tourism practices.

 

Who Should Attend?

The series is open to residents, holiday homeowners, business operators, and community leaders. Whether you’re concerned about tourism’s impact on your town or looking to adopt more sustainable business practices, these sessions will give you valuable insights and a chance to help shape the future of the Great Ocean Road.

Register Now

Attendance is free, but places are limited. Reserve your spot by visiting the Tourism Reimagined Eventbrite page.

Don’t miss this opportunity to be part of the conversation on the future of tourism in one of Australia’s most beloved regions.

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